True North

The first step on the journey to greatness (selfless exceptionalism) is to identify where you want to go. Take a moment and picture metaphorically the trophy you would like to hold one day—the job title, the position, accomplishment, ownership of a business or home, tournament victory, a championship, MVP, a stage performance, acting role, earning potential, degree, accreditation, Academy Award, authoring a book, maybe even a best seller. The options are boundless. And just to be clear, we often have several goals at the same time. The process is the same for each of them.

The vision establishes a compass heading and provides an initial focus. It is the true north of your heart and desire and purpose. It is the critical first step on the journey. But it is only the penultimate step in the process.

The most critical step is next. Create an image of what it looks like 20 minutes before the trophy celebration. That is a very different yet real picture. To eventually hold a trophy we all have to go through the 20 minutes before the trophy celebration. It is a place of intense pressure. Mental chaos is raining down and the internal interference is stifling. For you this may literally be 20 minutes before the trophy celebration, or it becomes a metaphor for the defining moments or breakthroughs on your journey. Either way you need to exit the comfort zone now. This is anything but comfortable.

I created the greatness message to prepare you for these championship-defining moments. These moments don’t come along every day but be prepared as if they do. And often, they come during the tough times of life.”

- greatness, p. 9-10

“Because the Sovereign Lord helps me, I will not be disgraced. Therefore have I set my face like flint, and I know I will not be put to shame.”
- Isaiah 50: 7


Join Dr. Cook for a Fireside Master Class
in the Texas Hill Country.

greatness LIVE! • Fredericksburg, TX • Nov 9, 2023

 greatness LIVE is an intimate fireside chat Master Class experience based on the best-selling book by acclaimed peak performance coach, Dr. David L. Cook.

Join us on November 9that The Nimitz Gallery and Hotel in beautiful Fredericksburg, Texas, for a day of inspiring stories and life-changing principles from Dr. Cook’s four decades of peak performance coaching.