Ownership

“Generally speaking, your passion is greater for those things you own than for someone else’s stuff. Why? Investment. You own it. Ownership brings a heightened awareness of its value and cost, and taking care of your investment motivates you. In the same way, those goals you craft and into which you put thought along with inspiration will create a deeper fire than someone else forcing their goals or agenda upon you. Wise leaders tap into this power by setting up a process that promotes individual ownership."
- greatness, p. 37

Have you ever been trapped in a lifeless goal set by someone else? It crushes the spirit, saps energy, and undermines internal motivation. Great leaders inspire passion by tying it into individual ownership. And when we own it, inspired performances happen and leaders become encouragers rather than dictators, they give life rather than take it, and they walk into greatness: selfless exceptionalism.

I started out my college career in engineering. It was my dad’s dream for each of his sons because it had been a great life for him. I struggled my first two years trying to love something that wasn’t my goal. Finally, I heard of this new field called “sport psychology.” It piqued my interest and desire in every way. I changed my major to exercise science so that I could pursue a graduate degree in this field that had captured my imagination. My dad could see the passion in my life change and came on board with me even though he didn’t have a clue how this was going to work out. I earned a Ph.D. in Applied Sport and Performance Psychology from the Univ. of Virginia becoming one of the forerunners of an entire discipline. My life became an amazing adventure of coaching elite performers and teams to take hold of their destiny. The moment I found and owned my goal, life changed on a dime and I never looked back.
Maybe you are stuck in someone else’s dream for your life. It is never too late to change. Find your dream, own it, then go on a grand adventure as you seek your true destiny.

“…being confident of this, that he who began a good work in you will carry it on to completion until the day of Christ Jesus.” - Phil. 1:6

“For we are God’s handiwork, created in Christ Jesus to do good works, which God prepared in advance for us to do.” - Eph. 2:10


Join Dr. Cook for a Fireside Master Class
in the Texas Hill Country.

greatness LIVE! • Fredericksburg, TX • Nov 9, 2023

 greatness LIVE is an intimate fireside chat Master Class experience based on the best-selling book by acclaimed peak performance coach, Dr. David L. Cook.

Join us on November 9that The Nimitz Gallery and Hotel in beautiful Fredericksburg, Texas, for a day of inspiring stories and life-changing principles from Dr. Cook’s four decades of peak performance coaching.